How Passare ships smarter, clearer product copy with Ditto
September 9, 2025
How Passare ships smarter, clearer product copy with DittoPassare invested in cross-functional review workflows in Ditto to ship better copy, and build a better experience for users.
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In the end, words on a page or in a service or in a print source don’t belong to any of us. They belong to our users.
Jane, Roxboro Design
Editorial
Your content style guide doesn’t work… because it’s not where you work
Your content style guide doesn’t work… because it’s not where you work
We don’t need better style guides for product copy. We need better integration.
David Hamilton: How I built content design standards at General Motors
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Hear from David Hamilton, Head of Content Design at General Motors, on how he build and scaled a content design standards program at GM.
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