Build and manage your team’s single source of truth for product copy — from draft to design to deploy.
The words we use in our products are the single most powerful tool we have to deliver experiences that convert, educate, and personalize.
And yet, these critical words are being treated as an afterthought.
Today, we're expected to build better products, faster. Teams spend millions building sophisticated systems across all stages of product development.
But everyone—from design to engineering to legal—is stuck chasing product copy across docs, sheets, mockups, tickets, translation tools, A/B testing tools, threads, and even hardcoded strings. This painful and error-prone process is costing your product, and your business.
The words in your product deserve better. They should be your greatest advantage—clear, consistent, and ready to evolve as fast as your users do.
Everyone works from the same version of copy — across design, review, and code.
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Centralize feedback and approvals – so every decision is captured, in context.
Learn moreCatch inconsistencies automatically – and focus on creating, not policing.
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