Structured context behind every word — so that it’s accurate, consistent, and on-brand by default.
Ditto makes it easy. Centralize your standards, strings, and decisions in one content system, and connect that system wherever your team builds.
Build a rich, structured model of your product language. Start with existing standards—terminology, voice, tone, reusable content patterns—then let Ditto infer the rest by scanning your codebase.
Keep copy consistent and on-brand, no matter who—or what—is writing. Ditto brings guidance and enforcement into Figma, Claude Code, pull requests, prototypes—everywhere your team is building.
As your team accepts, rejects, and edits suggestions, Ditto identifies gaps in your standards and proposes updates—so guidance stays up-to-date as your product evolves, and suggestions get better every time.
Understand the full story behind the words in your product. Track what changed, why, who approved it, what’s live, and how your standards perform over time—all in one connected system.
Localize and ship from the same source of truth. Generate translations as you build, then hand off approved copy to code—with the context and decision history behind every version intact.
Numbers aside, the biggest thing is that I have is just way more confidence in the content. With Ditto, we can see problems way faster. It does save me a ton of time, but I never cared about that as much as value for our members.
With our data in Looker and content in Ditto, we have complete visibility into user states and are able to really rapidly tweak and deploy content…shipping content updates almost daily.
Design, development, and now copy. Don't get lost in the overload of generative AI – build a system to ship copy you can trust.